Archive for the ‘fashion’ Category

The beauty of Fashion Week in New York is that the “scene” is no longer limited to a group of famous designers showing in Bryant Park. Indeed, this Fall’s NYC Fashion week saw shows and events catering to independent designers, retailers, and consumers. I was privileged to attend one such fashion offering: Nolcha Fashion Week. The organizers of Nolcha have put together a very handy and inspiring website for up-and-coming designers, as well as opportunities to discover these new designers. Enter Nolcha New York Fashion Week.

Held at the Bohemian National Hall (the Embassy of the Czech Republic in New York), this year’s Nolcha Fashion Week featured 7 designers. The press release can be found here. Here’s a video of designs by MinnaK.

Farah Angsana Couture presented its Fall 2009 collection in Bryant Park, New York City on Feb 16, 2009. Entitled “Kiss of a Dragon”, the collection featured stunning evening gowns, gorgeous cocktail dresses, and beautiful cape-dress combinations.

more about “Farah Angsana Couture, Fall 2009 Coll…“, posted with vodpod

The Kiss of A Dragon

Three seasons ago, Farah Angsana’s couture collections hit New York in a sea of soft ruffles, dazzling rusching, and exquisite embroidery. Fall 2009 saw her showing in Bryant Park for the first time, and all her signature trademarks – draping, rushing, beading, and embroidery -  were present in full force.

Cocktail dresses in cream, antique gold and sage silk gave way to silk chiffon evening gowns and a stunning gunmetal silk jersey draped evening gown. Simple silhouettes paired with detailed bead work presented the viewer with rich contrasts. A cocktail dress is transformed with Gazar tiers and Swarovski crystal beading, while the designer re-invents simple capes with jet beading and embroidery to create texture and a feeling of luxury. I particularly liked the Jacquard coats with beautifully beaded hems and cuffs and trimmed collars. They added a new shape to the dresses and gowns which with to play.

And Farah Angsana did indeed play with this collection, the backdrop of which was Shanghai in 1939. She spun a story about the kiss of a dragon that transforms the Farah Angsana Woman into a phoenix. This theme was evident in the use of many accents, including ostrich feathers and mandarin collars and culminated in a dramatic final piece – a black and red silk chiffon draped evening gown with embroidered and beaded black and gold dragon scales. I can’t wait to see which Hollywood starlet has the chutzpah to carry off this absolutely stunning dress!

I like the use of video to showcase this designer’s products and style. These little vignettes certainly want to make you find out more about them. Gilt Groupe has some great marketing ideas to promote not-so-well-known designers. In any case, it’s all about sales and Gilt Groupe has some great sales!

more about “Using Videos to Sell Style, Fashion, …“, posted with vodpod





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